Paid Search Specialist (US)
$93,500–$110,000 year
RemoteUnited States
Job Summary
Build, launch, and optimize campaigns across Google Ads, Microsoft Ads, YouTube, and other search platforms while managing keyword strategy, bidding, budgets, and audience layering. Monitor performance and implement weekly optimizations through bidding adjustments, negative keyword management, and ad strength improvements. Support structured testing across creative variations and landing pages, then analyze metrics like CTR, CVR, and CAC to drive efficient growth. Ensure accurate pixel tracking, event configuration, and product feed hygiene while maintaining clean, scalable account architecture. Translate complex platform changes into actionable recommendations and report on key metrics to stakeholders. Collaborate with paid media leadership, analytics, and agency partners to align search programs with regional campaign priorities and performance goals.
Required Qualifications
- 2-3+ years of hands-on experience managing paid search and YouTube campaigns
- Strong understanding of modern search account structure, keyword strategy, bidding models, and performance optimization
- Experience running performance-focused paid search ads for omnichannel consumer brands
- Comfort analyzing data and translating performance metrics into optimization actions
- Detail-oriented, highly organized, and comfortable operating in-platform daily
- Strong collaboration skills and ability to work in a fast-paced environment
- Deep hands-on expertise within paid search, with a focus on executional excellence and optimization rigor
- Highly hands-on and optimization-focused
- Critical to driving scalable customer acquisition through search platforms
- Embedded within a global paid media team focused on measurable growth across multiple regions
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