Paid Search Specialist (SEM)
HybridWest Chester, Pennsylvania, United States
Job Summary
Manage and optimize paid search campaigns across Google Ads and Microsoft Advertising, executing improvements across Search, Shopping, Performance Max, and AI-powered formats. Analyze campaign and site performance data to identify trends, then adjust bids, budgets, and audience signals to improve traffic, conversion, and efficiency. Conduct routine account audits, perform SKU-level optimizations, and utilize automation tools to maintain campaign health and scale results. Partner with internal teams to test ideas and translate performance insights into actionable recommendations. This hybrid role requires onsite presence in West Chester, PA, with residence in Pennsylvania, Delaware, or New Jersey.
Required Qualifications
- Bachelor's degree in marketing, business, or a related field, or equivalent relevant experience
- 2+ years of hands-on experience managing paid search campaigns in ecommerce, retail, or another performance-driven environment
- Experience with Google Ads and Microsoft Advertising
- Experience managing Search, Shopping, and Performance Max campaigns
- Experience managing budgets, pacing, and KPI-based optimization
- Working knowledge of web analytics tools such as Google Analytics / GA4
- Reside in Pennsylvania, Delaware, or New Jersey
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