Paid Search Specialist - SEM/PPC - Internet Paid Search Professional

Conduct keyword research, write ad copy, and manage campaign setup, tracking, and optimization for client search engine marketing portfolios. Track budgets, generate custom daily reports for management, and provide feedback to the media supervisor while performing A/B and multivariate testing to increase qualified traffic. Requires strong Excel skills, independent work capability, and excellent writing and communication abilities. This role is part of a full-service interactive advertising agency focused on delivering results through continual improvement in paid search strategies.