Paid Search Specialist | Mid-Senior | Saily
Remote · Poland or Warsaw, Mazovia, Poland
Job Summary
Paid Search Specialist responsible for autonomous planning and forecasting of PPC activities, ensuring high-quality campaign setup and materials, data quality checks across tracking points, and ownership of PPC logic for multi-team projects. Role involves proactive prioritization, alignment of deadlines with business goals, daily performance monitoring via GA and Looker, and delivering clear reporting on responsibility-area metrics to the marketing team. Requires advanced Google Ads and Bing Ads proficiency, strong GA4 and Looker capabilities, and solid English communication; offers hybrid/remote work with global campaign exposure and opportunities for mentorship of juniors.
Required Qualifications
- Advanced knowledge of Google Ads
- Advanced knowledge of Bing Ads
- GA4 reports and UI
- Looker (data analytics)
- Strong understanding of digital marketing metrics and conversion tracking
- Experience with large-scale and complex campaigns
- Global campaigns experience
- Excellent spoken and written English
- Ability to work in a team and independently; mentor juniors
- Experience designing and handling PPC campaign logic
- Proactive task prioritization and stakeholder communication
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