Paid Search Manager
On-sitePhiladelphia, Pennsylvania, United States
Job Summary
Develop and activate paid search media strategies for clients, including campaign setup, keyword creation, and ad copy development. Monitor search trends, competitor spend, and historical data to inform storytelling with the media lead and strategist. Manage daily, weekly, and monthly budget goals while performing daily account optimizations and tracking conversion metrics. Aggregate performance analytics across all tactics to create weekly, monthly, and quarterly reports, providing recommendations for improvements and updating budget pacing documents. Collaborate with finance on billing reconciliation and work closely with campaign ops and analytics teams. This role serves as a key advisor on emerging trends and technologies, driving value for patients and healthcare practitioners within the Shared Solutions department.
Required Qualifications
- 5+ years of relevant agency or client-side experience
- Google Ads Certified
- Strong knowledge of activating in preferred search platforms (e.g. Google, Bing)
- Experience working within media and research tools including Google Analytics, SEMRush, Search Ads 360, and/or other relevant tools
- Demonstrates leadership skills, take initiative, proactive and self-motivated
- Strong client service orientation
- Friendly, team player- self-motivated, excellent interpersonal, oral, and written communication; problem solving, and decision-making skills required
- Strong math skills and understanding of Microsoft tools required
- Excellent organizational, time management, and multitasking capabilities a must
- Strict attention to detail, accuracy, and deadlines
- Ability to work in a fast-paced environment
- This position may require periodic travel. Depending on client needs, expect travel of between <10%
Desired Qualifications
- Knowledge of and/or experience with pharmaceutical and healthcare industries is a plus
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