Paid Search Executive
HybridLondon, England, United Kingdom
Job Summary
Manage multi-market paid search and shopping campaigns for clients, conducting keyword research and analysis to identify relevant search terms and opportunities for campaign optimisation. Create and optimize paid search campaigns across various platforms, such as Google Ads and Bing Ads, while leveraging automation and AI to improve performance. Monitor campaign performance, analyse data, and provide regular reports to clients, highlighting key metrics and recommendations for improvement. Carry out technical analysis, content & authority analysis, and set up implementation plans and workflows. Respond to client briefs and collaborate with cross-functional teams to ensure seamless execution of campaigns and alignment with client goals. Stay up-to-date with industry trends and best practices in paid search advertising, adjusting strategies accordingly to changes in search engine algorithms.
Required Qualifications
- 1 year experience in managing and optimising paid search & shopping campaigns
- Strong knowledge of paid search platforms, such as Google Ads and Bing Ads
- Excellent analytical skills and ability to interpret data to drive campaign optimisation
- Ability to work collaboratively in a fast-paced, deadline-driven environment
- Intermediate or higher proficiency in the use of Excel/Sheets
- Familiarity with Word/Docs and PowerPoint/Slides
- Excellent time management and organisational skills with a high attention to detail
- Directly available to start working in either London or Manchester
- Full working proficiency in the English language
Desired Qualifications
- Experience in managing and optimising paid search & shopping campaigns, preferably within a digital agency or similar environment
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