Paid Search Director
$1,800,000–$1,800,000 year
On-siteBaton Rouge, Louisiana, United States
Job Summary
Lead a team of paid search analysts, providing guidance to ensure successful campaign execution and aligned priorities with company goals. Manage key accounts individually with minimum $150K monthly ad spend, monitor performance data to drive decisions, and plan account allocations and transitions. Oversee new hire training progression, conduct QA on analyst notes, and participate in external partner calls with Google and Incubeta. Take ownership of website migrations and adjust strategies based on search engine algorithm changes. Ensure adequate resources for new initiatives like RSA implementation while maintaining team performance progress.
Required Qualifications
- Experience managing paid search campaigns, in an agency environment
- Experience managing and leading a team
- Proficiency in Google Ads, Bing Ads and Google Analytics, and other relevant paid search campaigns
- Deep technical knowledge and understanding of Paid Search/SEM
- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions
- Excellent communication and presentation skills, with the ability to articulate complex concepts and strategies to clients and team members
- Detail-oriented with strong organizational skills and the ability to manage multiple projects simultaneously
- Google Certifications: Google Ads, Google my Business, Google Analytics
- Proficiency in Microsoft Office/Google Workspace (Docs, Sheets, Slides, GMail, GChat)
Desired Qualifications
- Bachelor's degree in Marketing, Mass Communications, Business, Digital Advertising, or equivalent experience
- Agency experience
- Experience in automotive, legal, and/or medical verticals
- Ability to handle multiple clients simultaneously
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