Paid & Performance Marketing Lead - Remote/Worldwide

Own overall paid media strategy and performance across Google Ads (Search, Shopping, Performance Max, YouTube) and Meta (Facebook & Instagram), acting as the primary owner and point of accountability for external agencies. Set clear goals, KPIs, and expectations for agencies, then review performance, challenge assumptions, and approve strategy to ensure alignment with business goals. Assess what should remain agency-managed versus brought in-house, building a roadmap to reduce dependency while personally executing and optimizing campaigns where appropriate. Define tooling, processes, and documentation required to scale in-house, and hire or develop additional paid media support as needed. Own testing and expansion into additional paid channels like Reddit, LinkedIn, and affiliate marketing, deciding when experiments are agency-led versus in-house. Track and optimize toward blended MER and contribution margin, building clear weekly and monthly reporting for leadership. Partner closely with merchandising, lifecycle marketing, creative, and sales to translate company goals into actionable paid media strategy.