Paid Media Strategist
$94,000–$116,000 year
Hybrid · Raleigh, North Carolina, United States
Job Summary
Lead cross-service digital advertising strategies by collaborating with internal teams and departments. Serve as the client’s main point of contact for Paid Media services and translate goals into measurable digital advertising campaigns. Allocate budgets across paid social, paid search, and programmatic channels. Conduct ongoing experiments and tests to optimize performance. Provide proactive communication on strategy and performance. Stay up-to-date on platform updates and industry trends to ensure campaigns are optimized. Work closely with analysts to deliver analysis and reporting. Troubleshoot complex account issues and collaborate with agency partners to find solutions.
Required Qualifications
- 3+ years of paid media advertising experience
- Bachelor’s degree
- Ability to think strategically and develop comprehensive digital advertising strategies
- Proven track record of building and maintaining strong client relationships
- Demonstrated proficiency in planning, implementing, and optimizing paid media campaigns across platforms such as Meta, Google, Microsoft
- Proficient in data analysis and using analytics tools for optimization
- Strong written and verbal communication skills
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