Paid Media Strategist

Own channel performance across a portfolio of retail/ecommerce clients; plan, book, and optimize paid media campaigns across Meta, TikTok, Pinterest, and Reddit; run A/B experiments to test audiences, creative, and landing pages; manage asset collection and trafficking; lead monthly client-facing reporting and strategy sessions; act as strategic advisor to improve channel performance; develop forecasts and manage budgets; collaborate with cross-channel teams to ensure creative specs are met and identify growth opportunities; role emphasizes data-driven decision making, communication with clients, and a strong analytical mindset.