Paid Media Strategist
Remote · Quito, Pichincha, Ecuador or EC
Job Summary
The Paid Media Strategist executes and grows Paid Media advertising campaigns, focusing on clients' business success. Responsibilities include managing paid search campaigns, providing analysis and actionable insights based on performance data, optimizing campaign performance, and ensuring effective communication with clients and internal teams. Required skills include thorough knowledge of search engine marketing, proficiency in Google Analytics, and strong organizational skills. A successful candidate will have a minimum of 2-3 years in digital marketing and a passion for long-term growth.
Required Qualifications
- 2-3 years of digital marketing experience
- 1+ years in an agency setting
- Minimum 2 years of hands-on experience with Search Engine Marketing
- Proficiency in Google/Microsoft Office Suite(s)
- Proficiency in Google Analytics
- Strong written and verbal communication skills
- Excellent interpersonal skills
- Strong work ethic and ability to learn quickly and independently
Desired Qualifications
- Experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development
- Significant campaign management experience in one or more of the following: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, Bing Ads
- Strong understanding of full-funnel marketing and paid media’s place in the funnel
Additional Requirements
- Open to various business types and industries
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