Paid Media Strategist | Paid Search + Paid Social | Digital Agency | 100% remote options | $70,000 - $90,000 CAD.
$70,000–$90,000 year
RemoteCanada
Job Summary
Develop and execute integrated paid acquisition strategies across Search Engine Marketing, Paid Social, Programmatic Advertising, and Retail Media. Plan, launch, and optimise multi-channel campaigns focused on increasing traffic, conversions, revenue, and return on advertising spend. Manage campaign structures, budgets, bidding strategies, audience targeting, and creative optimisation to maximise performance. Conduct ongoing A/B testing to improve campaign effectiveness and produce compelling advertising copy. Monitor campaign performance using key metrics including ROAS, CPA, CPC, conversion rates, and revenue. Build dashboards and performance reports that provide clear insights and actionable recommendations. Analyse campaign data to identify optimisation opportunities and implement continuous improvements. Stay informed on new advertising platforms, AI developments, automation tools, algorithm changes, and evolving industry trends. Recommend innovative strategies, technologies, and testing opportunities to improve client performance. Identify opportunities to expand existing client relationships through additional digital marketing services while working closely with internal stakeholders. Participate in media planning and contribute to new business opportunities where required.
Required Qualifications
- Minimum 5 years of experience managing Paid Media campaigns
- Minimum 2 years within an agency environment
- Advanced expertise with Google Ads, Microsoft Ads and Meta Ads
- Strong understanding of integrated digital advertising strategies across Search, Paid Social, Display, Programmatic and Retail Media
- Experience with Google Analytics 4, Google Tag Manager, attribution modelling and campaign tracking
- Strong analytical skills with the ability to interpret complex performance data and translate findings into strategic recommendations
- Experience creating reporting dashboards using Looker Studio or similar business intelligence platforms
- Excellent communication and presentation skills with the ability to build trusted client relationships
- Commercial awareness with experience supporting media planning and business development activities
- Highly organised with strong project management and prioritisation skills
- Results-oriented mindset with a passion for testing, optimisation and continuous improvement
- Tertiary qualifications in Digital Marketing, Marketing, Communications or a related discipline
- English speaking role
- proficiency with French
Desired Qualifications
- Experience managing multiple client accounts within an agency environment would be highly regarded
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