Paid Media, Sr Associate - Location: US MD - Maple Lawn
$65,000–$100,000 year
On-siteBaltimore, Maryland, United States
Job Summary
Execute paid digital marketing campaigns across LinkedIn, display advertising, YouTube, and other channels by coordinating setup, trafficking, quality assurance, and launch activities with internal teams and agency partners. Configure audiences, campaign settings, and creative assets while deploying localized versions of global advertising campaigns across priority regions. Monitor campaign pacing, delivery, and key performance metrics to prepare recurring reports and recommend optimizations based on data analysis. Manage budget pacing requests and day-to-day activities to support Ciena's digital marketing objectives. Requires a Bachelor's degree and 3+ years of experience in paid media, campaign analytics, and digital marketing technologies.
Required Qualifications
- Bachelor's degree in Marketing, Business, Communications, Digital Media, or a related field
- 3+ years of experience in digital marketing, paid media, marketing operations, or campaign execution
- Quantitative and analytical application of numbers, data, and marketing metrics
- Experience analyzing campaign reporting and marketing performance data to identify trends, measure results, and recommend optimizations
- Experience supporting digital marketing campaigns across one or more paid media platforms, including LinkedIn, Google Ads, Meta, YouTube, DV360, or similar platforms
- Utilization of Microsoft Excel and marketing analytics or reporting tools
Desired Qualifications
- Ability to work in a geographically dispersed team across a multi-functional organization
- Initiative to advance projects with limited direction
- Adaptability and willingness to learn new digital marketing platforms, tools, and best practices
- Commitment to achieving goals and meeting deadlines
- Attention to detail and delivery of high-quality work
- Organizational skills to manage multiple projects while maintaining attention to detail
- Ability to listen, learn, and incorporate feedback and mentoring
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