Paid Media Specialist

Define paid media strategy for SEM, Paid Social, Display, and Programmatic across target markets alongside the marketing manager. Create, configure, and optimize campaigns on Google Ads, Meta Ads, LinkedIn Ads, and other platforms while conducting A/B tests on creatives, audiences, and bids. Track key performance indicators including CPA, CPC, CTR, ROAS, and CAC, then generate reports with actionable recommendations using Google Analytics 4 and Google Tag Manager. Collaborate with teams to improve landing pages and conversion funnels, while optimizing content and campaigns for AI-driven search engines like Google AI Overviews and ChatGPT. Coordinate messaging consistency across all channels.