Paid Media Specialist
HybridMontréal, Quebec, Canada
Job Summary
Build, launch, and manage paid campaigns across Meta and Google for 10–15 clinics, optimizing accounts against efficiency and volume targets through bids, budgets, audiences, and creative rotation. Monitor pacing and delivery while flagging issues early, then interpret automated performance reporting to translate insights for internal teams and clinic partners. Contribute to network-wide testing by running structured tests across comparable clinics to build scalable learnings. Partner with the marketing strategy team and Head of Growth to execute agreed-upon campaign plans. This hybrid role requires in-office presence on Monday, Tuesday, and Thursday.
Required Qualifications
- 1 to 3 years of agency or in-house media buying experience
- Working knowledge of both paid social and paid search
- Hands-on time in Meta Ads Manager
- Hands-on time in Google Ads
- Comfortable with performance metrics (CPA, CPL, CTR, ROAS)
- Ability to explain what's driving performance metrics
- Organized and detail-oriented
- Clear communicator
- Comfortable presenting numbers to non-media stakeholders
- Required to be in the Montreal office on Monday, Tuesday, and Thursday
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