Paid Media Specialist
$500,000–$500,000 year
HybridSalt Lake City, Utah, United States
Job Summary
Manage and optimize a multi-million-dollar annual budget to drive efficient, profitable customer acquisition across owned and operated brands. Analyze campaign performance daily, identify root causes of changes, and take decisive, data-informed actions to improve results while evaluating the full marketing funnel for conversion gaps. Develop and execute a robust testing roadmap, including A/B testing of ad creative, copy, and landing pages, to continuously launch new campaigns and scale what works. Collaborate cross-functionally with creative, editorial, and analytics teams to align media strategy with brand and monetization goals, translating data into clear insights for stakeholders.
Required Qualifications
- 3+ years of experience in performance-focused digital media buying
- strong focus on paid search
- Proven success managing mid- to large-scale budgets ($500K+/year)
- Experience in landing page optimization
- Proficiency in data analysis tools (Excel, Google Sheets, PowerBI, GA4, Looker, etc.)
- Proficiency in paid media platforms (Google Ads, Microsoft Ads)
Desired Qualifications
- demonstrable experience in driving significant performance improvements
- Experience in other channels, including social, native, display, and programmatic video
- Understanding of affiliate marketing models
- Understanding of lead generation
- Understanding of revenue-per-click or revenue-per-session monetization strategies
- Experience in optimizing toward down-funnel quality metrics, such as lead-to-sale rate, client retention, or lifetime value
- Spanish fluency
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