PAID MEDIA SPECIALIST
$75,000–$85,000 year
HybridChicago, Illinois, United States
Job Summary
Manage and optimize paid social campaigns across Meta platforms for multiple consumer brands, building audiences, tracking frameworks, and reporting within Meta Ads Manager. Monitor performance metrics to improve ROAS, CTR, and conversion rates while managing budgets to meet business objectives. Develop targeting and retargeting strategies to drive traffic and sales across Amazon and direct-to-consumer eCommerce channels. Collaborate with creative, brand, and marketing teams to develop performance-focused content and support influencer initiatives. Analyze campaign data to create reporting dashboards and translate insights into actionable recommendations for continuous improvement.
Required Qualifications
- 3-5 years of hands-on experience managing paid social media campaigns
- Experience using Meta Ads Manager to launch, manage, and optimize campaigns
- Knowledge of tracking and attribution tools, including Meta Pixel, Conversion API, and audience-building strategies
- Experience working with eCommerce platforms such as Shopify, Amazon Vendor Central, or similar solutions
- Strong analytical skills with the ability to interpret performance data and make strategic recommendations
- Exceptional organizational skills and attention to detail
- Ability to manage multiple projects and priorities in a fast-paced environment
- Strong communication, collaboration, and problem-solving skills
- Self-starter mindset with a continuous learning mentality
Desired Qualifications
- Experience supporting eCommerce marketing initiatives
- Experience with influencer marketing, creator partnerships, or user-generated content campaigns
- Familiarity with the automotive, outdoor recreation, powersports, trucking, performance, or enthusiast markets
- Experience working in a consumer products or multi-brand environment
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