Paid Media Specialist
HybridHoffman Estates, Illinois, United States
Job Summary
Set up and manage paid campaigns across Meta, LinkedIn, Reddit, Quora, and emerging AI/chat ad platforms while building and troubleshooting event tracking and conversion setups. Conduct technical audits to catch attribution gaps and design structured A/B tests across creative and audience variables. Own reporting and performance analysis to drive optimization, partnering with the creative team to test new formats. Use AI tools to enhance efficiency in campaign execution and stay ahead of new advertising channels. This mid-level role offers real technical ownership of the paid media foundation, with direct collaboration on strategy and a clear path to senior leadership as the company scales.
Required Qualifications
- 4-6 years of experience in paid media, paid social, or performance advertising
- Strong technical fluency: platform setup, pixel/event tracking, and analytics implementation
- Hands-on experience designing and running structured A/B tests
- Comfortable working across a broad and evolving set of ad platforms
- Strong analytical skills and fluency in GA4 or similar analytics tools
- High ownership mindset: able to run paid media independently, end to end
- Comfortable using AI tools in daily workflow
Desired Qualifications
- Bonus: experience testing or launching on newer/less mature ad platforms, or working in a startup environment
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