Paid Media Manager (Social and Search)
On-siteCape Town, Western Cape, South Africa
Job Summary
Conduct thorough research and implement data-driven media buying strategies across social and search channels to maximize client ROI. Collaborate daily with account managers and consultants to execute campaigns on desktop, mobile, and video while managing high-budget placements. Identify and resolve technical issues within the Campaign Manager platform, interpret GA4 data for optimization, and present performance insights to stakeholders. Ensure accurate monthly reporting of media costs and revenues, maintaining precise campaign records and budgets. Proactively pursue new opportunities in programmatic advertising and continuously refine strategies to meet established KPIs and revenue targets.
Required Qualifications
- 3+ years in paid media management with a focus on social media and search platforms (e.g., Google Ads, Meta)
- Strong experience in managing high-budget campaigns with a clear focus on ROI and performance metrics
- Extensive experience in optimizing cross-channel campaigns for video, mobile, and display advertising
- Ability to interpret GA4 data and leverage insights to optimize campaigns
- Technical troubleshooting skills related to buying platforms, with a focus on proactive solutions
- Strong analytical skills and the ability to translate data into actionable strategy and reporting
- Exceptional client communication skills, with experience in presenting performance insights and recommendations
- Excellent organizational and project management skills, with the ability to prioritize tasks in a fast-paced, entrepreneurial environment
- Bachelor's degree or higher in Marketing, Business, or a related field
- Ability to work closely with senior team members to take direction with campaigns
- Very diligent – staying on top of the details
- Ability to succeed in a fast paced, entrepreneurial environment
- Strong organizational and time management skills
Desired Qualifications
- Experience working within a media agency in a Junior or Mid Google Ads or Meta media management role
- Familiarity with Google Campaign Manager (CM), SSPs, and exchanges
- Expertise in affiliate marketing and lead generation campaigns
- Proficiency with Google Tag Manager 360 or other tag management platforms
- Effective Technical Communicator: Able to distill complex technical concepts into clear, actionable insights for non-technical stakeholders
- Passion for Digital Marketing and Ad Tech: Strong interest in staying ahead of online advertising technology trends and platforms
- Autonomous and Resourceful: Proactive in identifying opportunities, solving problems, and taking ownership of tasks
- Self-Motivated and Driven: Demonstrates initiative, continuously seeks improvement, and remains committed to excellence
- Composure Under Pressure: Ability to stay calm and maintain performance standards in high-pressure situations
- Team Collaboration: Works effectively with colleagues and consultants, while also being able to take direction and align with broader strategy
- Knowledge Sharing: Actively contributes to the team's growth by sharing insights, experiences, and expertise
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