Paid Media Manager (Richmond)
$70,000–$77,000 year
Remote · United States or Richmond, Virginia, United States
Job Summary
Develop and execute handcrafted paid media strategies across paid search, display, and paid social channels for client campaigns. Collaborate with analysts, mentor junior team members, and participate in ongoing training. Focus on optimizing campaigns to achieve CPA/ROAS targets, analyze campaign data, generate actionable insights, and present findings to clients. Strong emphasis on campaign management, analytics, reporting, client communication, and delivering measurable marketing performance in a fast-paced environment.
Required Qualifications
- 3+ years experience in paid media campaign management
- 2+ years of experience with Google Analytics or other comparable web analytics platforms
- Experience managing campaigns across multiple digital advertising channels including paid search (Google Ads, Microsoft Ads), paid social (Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads), display (Google Display Network, Programmatic buys), video (YouTube Ads)
- Extensive knowledge of paid search platforms and optimization tactics on Google AdWords and Bing Ads
- Google Analytics and Google Tag Manager experience is preferred
- Experience with programmatic platforms and media buys is a bonus
- Expertise in performance paid media principles such as keyword targeting, audience segmentation, creative testing, bidding automation, conversion tracking, website optimization, and performance forecasting
- Proven success in optimization of paid media campaigns to hit CPA, ROAS, and other relevant client goals
- Experience analyzing, interpreting, compiling and presenting paid media campaign data to drive business decisions
- Advanced level skills in MS Office Suite and Google Suite, particularly in Excel and Google Sheets
- Excellent research and analytical skills
- Ability to multitask and thrive in a fast paced environment
- Advanced and courteous written, verbal, and visual communication skills
- Excellent time management and the ability to meet deadlines under pressure
- Extremely data- and detail-oriented
- Demonstrated ability with managing a full client workload consisting of mid-to-high complexity clients with respect to Building strong relationships, prioritizing workload with minimal support, creating insightful, actionable insights for client strategies and reports with minimal support, presenting data and insights in a way that is logical, clear, and actionable with minimal support
- Creating effective meeting agendas and leading client meetings with minimal support
- Delivering core training
- Logging assigned client hours worked
- Meeting deadlines
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