Paid Media Manager
On-site · Lehi, Utah, United States
Job Summary
Manage and launch paid campaigns primarily across TikTok DTC and TikTok Shop, with additional support on Meta, aligned with brand objectives and target audiences. Develop and brief ad creatives built for TikTok’s platform with Meta adaptations as needed. Optimize live campaigns to maximize ROI by adjusting targeting, creatives, bids, and placements. Monitor metrics such as CPM, CPC, CPA, ROAS, and engagement; conduct A/B testing on creatives, audiences, offers, and campaign structures. Produce regular performance reports spanning TikTok Shop, TikTok DTC, and Meta. Coordinate with creative and content teams to maintain a pipeline of TikTok-native assets and Meta-ready formats. Stay updated on TikTok platform changes and new ad solutions; troubleshoot tracking and maintain pixel health across TikTok Pixel and Meta Pixel/CAPI. Manage budgets and pacing across channels to meet spend targets and efficiency goals.
Required Qualifications
- 1-2 years experience managing TikTok Ads campaigns
- Strong hands-on knowledge of TikTok Ads Manager and TikTok Shop ad formats (In-Feed, Spark Ads, TopView)
- Working familiarity with Meta Ads Manager and core formats
- Knowledge of TikTok-specific audience targeting and bidding strategies
- Experience with budget management and campaign optimization
- Pixel setup, server-side tracking, and attribution best practices across TikTok and Meta
- Ability to produce performance reports and insights
- Excellent communication and collaboration skills
Apply with one swipe on Sorce. We auto-fill applications and apply on your behalf — no cover letters, no 40-minute forms.
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.