Paid Media Manager
On-siteBelgrade, Central Serbia, Serbia
Job Summary
Develop, execute, and optimize digital media campaigns across programmatic, direct online media, and paid social platforms while managing budgets, KPIs, and data-driven insights. Monitor performance using Google Analytics and AppsFlyer, coordinate tracking, tagging, and QA with internal teams and external partners, and leverage first-party and third-party data to refine audience targeting. Lead cross-functional teams, manage publisher and technology partner relationships, and conduct A/B testing to identify optimization opportunities and recommend new strategies. Prepare reports, training materials, and best practice guidelines for digital media platforms. Stay current with emerging trends to advance marketing capabilities and support business objectives.
Required Qualifications
- Minimum secondary education (4-year program, NQF Level 4) in Economics, Law, Business Administration or a related field
- At least 4 years of experience in the same or a similar role
- Strong understanding of digital marketing, audience segmentation and media strategies
- Good knowledge of digital media buying models, including CPM, CPA, CPL and CPV
- Hands-on experience with digital advertising platforms and campaign management
- Proficiency in Google Analytics and other web and marketing analytics tools
- Excellent organizational, communication, presentation and stakeholder management skills, both written and verbal
- Strong attention to detail with the ability to manage multiple campaigns and priorities simultaneously
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