Paid Media Manager
$136,000–$172,000 year
RemoteUnited States
EXPIREDUnited StatesRemoteFull Time$136,000–$172,000 yearBachelors DegreeLarge
Full TimeBachelors DegreeLarge
Job Summary
Execute top-of-funnel paid media strategies across channels, partnering with the events team to integrate paid media with event-driven campaigns. Optimize targeting, bids, creatives, and landing pages through A/B testing to identify resonant messaging. Monitor progress against KPIs, analyze data, and surface insights to maximize ROI while managing campaign expenses and adjusting bids. Stay current on best practices to identify new tactics and channels for scaling efforts. Collaborate cross-functionally with content, creative, and marketing operations to ensure alignment with joint objectives.
Required Qualifications
- 5+ years of related experience working on paid media programs
- experience in paid search
- experience in LinkedIn
- experience in B2B digital advertising
- BA/BS in Marketing, Digital Media, or a related field
- Experience using paid media tactics for B2B brand awareness and demand generation
- focus on top-of-funnel motions
- Solid understanding of paid media metrics
- able to interpret results and recommend actions to improve campaign effectiveness
- Experience running A/B tests and multivariate experiments
- Familiarity with web analytics methodology and platforms, including Segment, Google Analytics, Amplitude, and Google Tag Manager
- Proficient with Marketo or other marketing automation tools
- Comfort with ambiguity in a dynamic working environment
- able to balance getting the details right while still moving at pace
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