Paid Media Manager
$90,000–$110,000 year
On-siteMiami, Florida, United States
Job Summary
Build and optimize Google Search campaigns for law firm clients, focusing on generating qualified leads and signed cases rather than vanity metrics. Develop scalable strategies including keyword and audience segmentation, while continuously testing AI capabilities to improve performance. Implement offline conversion tracking to connect signed cases with ad spend, and analyze Quality Score and auction insights to drive data-backed recovery plans. Manage media budgets across competitive markets, forecasting lead volume and identifying opportunities to scale efficiently. Serve as the strategic advisor for assigned clients, presenting growth opportunities and collaborating with internal teams to maximize overall marketing results.
Required Qualifications
- 5+ years managing Google Ads campaigns with a strong focus on lead generation
- Experience managing high budget, highly competitive search campaigns
- Deep understanding of Google Ads, Google Analytics 4, Google Tag Manager, and conversion tracking
- Experience implementing offline conversion tracking and value based bidding strategies
- Strong understanding of Quality Score, Auction Insights, bidding strategies, audience targeting, campaign structure, and search intent
- Experience using AI to improve campaign creation, optimization, reporting, and analysis
- Strong analytical, problem solving, and decision making skills
- Excellent communication and client presentation skills
Desired Qualifications
- Experience managing paid media for law firms or other local service businesses
- Experience building automated CRM to Google Ads conversion workflows using Zapier or similar platforms
- Experience auditing and improving landing page performance
- Experience with Meta Ads and Local Services Ads
- Familiarity with Performance Max and value based bidding strategies for lead generation
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