Paid Media Manager

Manage a portfolio of 100+ ad accounts using a structured, process-driven approach to drive account growth and ensure consistent campaign delivery. Plan, build, execute, and optimize paid media campaigns with a primary focus on Google and Microsoft Ads to support business growth and performance goals. Develop and manage media buying budgets, ensuring efficient allocation of resources to maximize return on investment (ROI). Demonstrate a strong understanding of tracking and attribution methodologies to accurately measure and evaluate Paid Search campaign performance. Develop, manage, and track performance marketing KPIs (ROAS, CPA, CTR, CVR, etc.) to measure success and drive continuous improvement. Conduct deep analysis of campaign performance and use data-driven insights to refine strategies. Stay ahead of industry trends, platform updates, and emerging technologies to maintain a competitive edge. Work closely with cross-functional teams, including practice marketing, creative, and data analytics teams to align marketing efforts. Automate repetitive processes using scripts, rules, and third-party tools to enhance efficiency. Provide weekly and monthly performance reports, presenting actionable insights and recommendations. Lead projects and pilot tests to evaluate new advertising platforms, vendors, and activations that enhance business performance and drive measurable results. Optimize bidding strategies while also leveraging business data to improve efficiency and drive measurable business outcomes. This role requires 6+ years of experience and is based in Canada with a 4-day on-site schedule.