Paid Media Manager
Remote
Job Summary
Develop and manage paid acquisition strategies across Google, LinkedIn, Meta, Reddit, and programmatic channels to drive pipeline growth and qualified leads. Own campaign setup, budget allocation, bid strategies, and audience targeting while leveraging firmographic and intent-based data for segmentation. Monitor CAC, CPL, ROAS, and conversion performance using GA4, Looker Studio, HubSpot, and Salesforce to build dashboards and deliver optimization recommendations. Run structured A/B tests on creative, landing pages, and bidding strategies to continuously improve conversion rates and lead quality. Partner with demand generation, sales, product marketing, and analytics teams to align full-funnel campaigns with revenue goals.
Required Qualifications
- 3–7+ years managing paid media strategies and execution for B2B SaaS, martech, ecommerce tech, or data/analytics companies
- Deep expertise in LinkedIn Ads, Google Ads and Reddit Ads
- Strong understanding of attribution models, keyword bidding, tracking, and marketing analytics
- Experience with CRM and marketing automation platforms (HubSpot, Salesforce preferred)
Desired Qualifications
- Analytical mindset with strong reporting skills
- Experience managing six-figure+ monthly ad budgets preferred
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