Paid Media Lead
On-siteCumberland, Rhode Island, United States
Job Summary
Define and execute paid media strategies supporting acquisition, conversion, lifecycle, and revenue goals across inMusic brands. Plan, launch, optimize, and measure paid social, search, display, video, and retargeting campaigns while owning performance reporting, test planning, and forecasting. Develop experimentation plans across audiences, creative, messaging, and funnel stages. Partner with brand, product, creative, and analytics teams to improve campaign effectiveness. Identify opportunities to scale repeatable practices and tooling across the portfolio. Guide agencies and internal contributors to ensure accountable execution.
Required Qualifications
- Experience building and optimizing paid media programs across channels such as Google Ads, Meta, YouTube, search, display, paid social, retargeting, or similar performance platforms
- Strong analytical skills and comfort using measurement frameworks, reporting tools, attribution models, A/B testing, incrementality concepts, and campaign-level performance data
- Ability to translate performance insight into practical action plans that improve acquisition efficiency, revenue, conversion, retention, and ROI
- Experience working cross-functionally with marketing, web/e-commerce, analytics, creative, content, product, and external partners
- Budget ownership or budget pacing experience, with sound judgment around investment trade-offs and performance forecasting
- Clear communication skills, strong attention to campaign quality, and the ability to explain recommendations to both marketing specialists and senior stakeholders
Desired Qualifications
- Interest in music technology, creator tools, audio products, or the culture of music creation
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