Paid Media Lead | $2.5K-$3.5K USD Monthly + Hybrid | Industry Leading Global Language Tech Company
$30,000–$42,000 year
HybridCape Town, Western Cape, South Africa
Job Summary
Develop and execute paid media campaigns across Google Ads, LinkedIn Ads, Meta, and other channels while managing and optimizing annual budgets exceeding $1M. Drive lead generation and measurable business outcomes by developing audience strategies, leveraging first-party data, and conducting A/B tests to improve conversion rates and lead quality. Monitor campaign performance using GA4, Google Tag Manager, and dashboards to analyze key metrics like CPL, CPA, CVR, ROAS, and LTV, translating data into actionable recommendations for continuous optimization. Identify opportunities to leverage AI and automation to enhance operational efficiency and contribute to improving best practices across the paid media function.
Required Qualifications
- C1 English level
- 5-7+ years of marketing experience in B2B Paid Media
- Strong hands on experience with Google Ads and LinkedIn Ads
- experience across Meta and other paid channels
- Proficient in GA4, Google Tag Manager (GTM), and paid media attribution
- Experience managing paid media budgets exceeding $1M
- Exceptional written and verbal communication skills in English (C1 or above)
- Strong analytical skills with a data-driven and commercial mindset
- Experience creating dashboards and communicating performance insights
- Excellent stakeholder management and cross-functional collaboration skills
- Must be available in Medellín, Colombia or Cape Town, South Africa
- Must be able to work in a HYBRID model
Desired Qualifications
- Passion for AI, automation, and continuous optimization
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