Paid Media Analyst
$54,983–$91,638 year
On-siteNashville, Tennessee, United States
Nashville, Tennessee, United StatesOn-siteFull Time$54,983–$91,638 yearBachelors DegreeLarge
Full TimeBachelors DegreeLarge
Job Summary
Conduct research and analysis on market trends, competitors, and campaign performance using SQL and Access. Develop daily and weekly dashboards to track direct marketing program growth while creating sales attribution models. Verify data accuracy for direct mail and email campaigns and collaborate with stakeholders on ad hoc analyses. Analyze website and sales data to identify market and product trends, then assess the effectiveness of existing marketing and advertising programs.
Required Qualifications
- Bachelor's degree in Business, Marketing, Math, Statistics, Economics, IT or related field
- 1-2 years for marketing analysis experience
- Negotiation and influencing skills
- Business and financial acumen
- Organizational, project and process management and leadership skills
- Written and verbal communication skills, including delivering presentations
- Business process analysis skills
- Attention to detail and quantitative analytical skills
- Ability to operate independently and collaboratively within a team
- Computer skills with Microsoft Office applications (Word, Excel, Outlook, PowerPoint)
- SAS Programming knowledge and data analytic support abilities including data extraction, cleansing, match/merging and loading processes
- Deep knowledge and hands-on experience with at least one database, ideally SQL server
- Ability to speak, read and write fluently in English
- You MUST BE physically located in the United States while performing this job
- Ability to lift or move up to 25 lbs
Desired Qualifications
- Equivalent combination of education and experience
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