Paid Marketing Associate
$70,000–$90,000 year
HybridNew York City, New York, United States or New York, United States
Job Summary
Build and launch campaigns across Google Ads and LinkedIn Ads, managing bids, budget pacing, and account hygiene while QA every asset before and after launch. Monitor performance daily to flag anomalies, maintain clear reporting that turns raw data into decision-ready insights, and execute recurring optimizations like search term mining and creative rotation. Launch and run end-to-end A/B tests across creative, audience, and bidding, maintaining a running log of what scales. Own quick-turn requests from ask to results, ensuring speed never compromises quality. Work directly with the Performance Marketing Lead to scope experiments and pitch platform betas.
Required Qualifications
- 1-3 years in paid search and paid social, ideally in B2B SaaS or agency-side
- Hands-on experience managing both Google Ads and LinkedIn Ads
- Full campaign craft: keyword research, build and structure, audience planning, budget pacing
- Comfort turning campaign data into trends and clear, actionable recommendations
- A/B testing experience across ad copy, audiences, and landing pages
- Strong QA instincts that catch setup issues before they cost spend
- AI-native habits: you default to tools like Claude for reporting, QA, and analysis
- Organized, curious, and a strong written communicator
Desired Qualifications
- GA4, Google Tag Manager, and HubSpot for tracking and reporting
- A working understanding of the funnel: MQLs, SQLs, pipeline, and where paid fits into it
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