Paid Ads Specialist
RemoteUnited States
Job Summary
Build, launch, and manage performance marketing campaigns across Google Ads, Meta Ads, and LinkedIn Ads, conducting keyword and audience research while monitoring ROAS, CPA, and conversion rates. Optimize spend through structured A/B testing on ad copy, creative, targeting, and bidding strategies, then scale winning campaigns. Configure conversion tracking with Google Analytics and Google Tag Manager, analyze the full acquisition funnel, and prepare weekly performance reports with actionable recommendations. Collaborate with design and content teams on creative and landing page improvements to align paid acquisition with broader marketing goals.
Required Qualifications
- Proven experience managing Google Ads and Meta Ads
- Strong understanding of PPC, paid social, conversion tracking, attribution, and remarketing
- Hands-on experience with Google Analytics and Google Tag Manager
- Strong understanding of metrics including ROAS, CPA, CPC, CTR, and conversion rate
- Experience managing and optimizing advertising budgets
- Strong analytical and data-driven decision-making skills
- Excellent communication and organization
- Availability during U.S. business hours
Desired Qualifications
- Experience with LinkedIn Ads, YouTube Ads, or TikTok Ads
- Landing page and conversion rate optimization experience
- Experience with Performance Max, automation, scripts, and dynamic campaigns
- Multi-touch attribution knowledge
- Experience scaling successful lead-generation campaigns
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