Paid Ads Specialist
Remote · United States
Job Summary
Paid Ads Specialist to plan, execute, and optimize high-performing digital advertising campaigns across Google, Meta (Facebook/Instagram), LinkedIn, and other platforms. This hands-on role covers the full funnel from strategy and targeting to optimization and reporting, with a clear focus on ROI, lead generation, and scalable growth. Responsibilities include developing and executing paid advertising strategies, managing and scaling campaigns, conducting audience research and keyword analysis, forecasting budgets, creating and optimizing ad creatives, monitoring performance (CTR, CPC, CPA, ROAS), running A/B tests, utilizing automation features (Performance Max, Dynamic Search Ads), and collaborating with content, design, and analytics teams. Strong emphasis on analytics, reporting, and continuous optimization to improve campaign efficiency; remote work during U.S. business hours.
Required Qualifications
- Proven experience managing paid ad campaigns (Google Ads and Meta required)
- Strong understanding of PPC metrics, attribution models, and conversion tracking
- Hands-on experience with Google Analytics
- Google Tag Manager
- Strong analytical skills with the ability to make data-driven decisions
- Excellent communication, organization, and project management skills
- Comfortable working remote during U.S. business hours
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