Paid Ads Manager (Meta & Google) - 20484
RemoteUnited States
United StatesRemoteFull TimeSenior Level
Full TimeSenior Level
Job Summary
Build and launch Meta and Google Search campaigns for service-based lead generation businesses, optimizing for qualified appointments rather than eCommerce sales. Manage full campaign lifecycles from configuration and audience building to creative testing, bid strategy adjustments, and budget pacing. Ensure leads flow correctly into CRM workflows by troubleshooting tracking issues and verifying attribution. Analyze performance data to improve CPL and lead quality while scaling winning accounts with minimal supervision. Operate as an independent owner who proactively solves problems and communicates strategy to leadership.
Required Qualifications
- 5+ years managing Meta Ads
- 5+ years managing Google Ads
- Strong background in lead generation campaigns
- Experience supporting service-based businesses
- Experience managing multiple client accounts simultaneously
- Proven ability to optimize campaigns for qualified leads—not just clicks
- Experience integrating campaigns with CRM systems
- Strong analytical skills
- Excellent written and spoken English
Desired Qualifications
- Agency experience
- Experience running both Meta and Google campaigns at a senior level
- Strong understanding of CRM integrations and lead routing
- Experience working with funnels and conversion tracking
- Experience supporting businesses that rely on booked appointments rather than eCommerce sales
- Ability to confidently explain optimization strategies and campaign decisions
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