Paid Acquisition Manager
$120,000–$130,000 year
HybridBrooklyn, New York, United States
Job Summary
Own Meta acquisition performance across haircare and skincare lines, setting direction, account structure, and measurement to keep CPA at goal while scaling volume. Steer AppLovin growth through structure, measurement, and efficient spend paths with direct hands-on involvement. Build Pinterest and TikTok into reliable acquisition channels by establishing structure, measurement, and scale paths. Develop the paid acquisition strategy and audience growth plan, evaluating new channels and aligning campaigns with the broader marketing calendar. Own analytical tools and methodologies to interpret performance data, guide spend decisions, and produce weekly and monthly reporting. Design an A/B testing roadmap across the conversion funnel and turn results into clear recommendations. Partner with Creative Strategy to brief, produce, and iterate on high-performing ad creative using audience segmentation and testing. Manage relationships with media partners and develop the Paid Social Associate through prioritization, 1:1s, and coaching.
Required Qualifications
- 4+ years of hands-on experience in paid acquisition or growth marketing
- ideally at a DTC or subscription brand
- Deep, hands-on Meta Ads Manager experience
- Experience with purchase- and value-optimized campaigns
- Demonstrated experience owning acquisition strategy for an app or programmatic channel
- AppLovin or a similar DSP
- Direct hands-on experience operating AppLovin specifically
- Pinterest and TikTok experience
- Strong analytical skills
- comfortable owning measurement
- interpreting performance data
- translating it into spend decisions
- clear reporting
- Experience with analytics and reporting tools
- A testing mindset
- a bias toward action
- you form hypotheses
- run disciplined experiments
- act on what you learn
- Experience with Haus and Northbeam
- Active, daily use of AI tools in your current workflow
- for analysis
- reporting
- research
- or creative thinking
- someone who already treats AI as a work tool
- not someone willing to learn it someday
- in the office 3 days per week
Desired Qualifications
- ideally at a DTC or subscription brand
- Direct hands-on experience operating AppLovin specifically
- Pinterest and TikTok experience
- Experience with analytics and reporting tools
- Experience with Haus and Northbeam
- Active, daily use of AI tools in your current workflow
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