Owned Media Lead

Plan and optimize communication across CRM channels including email, push, and SMS in line with the local marketing calendar. Leverage the Marketing Automation Platform to enable data-driven, automated customer journeys and oversee global email and push activities. Use customer data and segmentation to deliver personalized content that drives conversion, while supporting the commercial team with SEO actions. Coordinate with paid media leads to align owned media activities with paid and earned campaigns, ensuring omni-channel consistency. Collaborate with production and commercial roles to brief and execute campaign plans that balance brand and sales objectives. Plan local events and partnerships related to the H&M Membership program and local Mission activation according to global guidelines. Partner with brand, eCommerce, creative, and CRM colleagues to deliver engaging customer experiences across Owned media channels and the Loyalty program.