Outbound Marketing Specialist
RemoteSouth Africa or Kenya
Job Summary
Build and execute outbound campaigns targeting high-value B2B prospects using LinkedIn, cold email, and other channels. Develop scalable prospecting systems, outreach playbooks, and workflows while researching and segmenting lists via LinkedIn Sales Navigator, Apollo, Clay, and ZoomInfo. Write personalized copy for emails, LinkedIn messages, and follow-up sequences to turn targeted outreach into qualified conversations and meetings. Monitor response rates, engagement, and pipeline contribution to continuously optimize targeting, messaging, and campaign structures. Collaborate with leadership and sales teams to refine ICPs and improve outbound-to-sales handoffs.
Required Qualifications
- 2+ years of experience in B2B outbound marketing
- 2+ years of experience in lead generation
- 2+ years of experience in SDR/BDR
- 2+ years of experience in outbound prospecting
- 2+ years of experience in similar pipeline-generation roles
- Strong hands-on experience with LinkedIn outreach
- Experience using LinkedIn Sales Navigator
- Experience using Apollo
- Experience using Clay
- Experience using ZoomInfo
- Strong outbound copywriting skills
- Experience building and managing multi-channel outbound campaigns
- Strong understanding of B2B prospecting
- Strong understanding of ICP development
- Strong understanding of buyer psychology
- Strong understanding of high-ticket B2B sales cycles
- Ability to analyze and optimize campaign performance
- Excellent written and spoken English
- Strong organization and attention to detail
- Ability to work independently in a remote environment
- Availability during U.S. EST business hours
Desired Qualifications
- Experience with high-ticket B2B services or agencies
- Experience with Smartlead
- Experience with Instantly
- Experience with Lemlist
- Experience with HubSpot
- Experience with other outbound automation platforms
- CRM management experience
- Appointment-setting or pipeline-generation experience
- Lead magnet creation experience
- Startup or high-growth company experience
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