Outbound Marketing Specialist
RemoteSouth Africa or Pakistan
South Africa or PakistanRemoteFull TimeStartup
Full TimeStartup
Job Summary
Build and execute scalable B2B outbound strategies targeting high-value prospects through LinkedIn prospecting, cold email, and multi-channel campaigns. Own the full process from prospect identification and list building using tools like LinkedIn Sales Navigator, Clay, and Apollo to qualified conversations. Craft personalized outreach sequences and compelling copy while optimizing messaging based on performance metrics such as reply rates and meetings booked. Maintain accurate CRM records and continuously test audiences, offers, and CTAs to improve campaign efficiency and pipeline generation.
Required Qualifications
- 2+ years of experience in outbound marketing
- 2+ years of experience in lead generation
- 2+ years of experience in SDR/BDR
- 2+ years of experience in pipeline generation
- 2+ years of experience in B2B prospecting
- Strong hands-on experience with LinkedIn outreach
- Experience using LinkedIn Sales Navigator
- Experience using Clay
- Experience using Apollo
- Experience using ZoomInfo
- Experience building and managing cold email campaigns
- Strong outbound copywriting and personalization skills
- Experience executing multi-channel prospecting campaigns
- Strong understanding of ICP development
- Strong understanding of prospect segmentation
- Strong understanding of outreach sequences
- Strong understanding of lead qualification
- Strong understanding of B2B sales funnels
- Analytical ability to evaluate and optimize campaign performance
- Excellent written and spoken English
- Ability to work independently during EST business hours
- Reliable high-speed internet
- Professional remote work setup
Desired Qualifications
- Experience working with high-ticket B2B services
- Experience working with SaaS
- Experience working with Consulting
- Experience working with Agencies
- Experience working with Professional services
- Hands-on experience with Smartlead
- Hands-on experience with Instantly
- Hands-on experience with Lemlist
- Experience with Outreach automation platforms
- Experience with CRM and pipeline management
- Experience developing lead magnets and outbound conversion assets
- Background in appointment generation or sales pipeline development
- Experience building outbound systems from scratch
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