Online Reputation Analyst
On-siteOgden, Utah, United States
Job Summary
Monitor digital channels for mentions of the credit union, evaluating sentiment, identifying recurring themes, and flagging emerging issues affecting member trust. Support timely review engagement by prioritizing responses and analyzing patterns to determine member values and service gaps. Coordinate with complaint management, social media, and branches to address concerns raised through reviews and online conversations. Develop reports, dashboards, and summaries communicating online reputation performance to marketing and leadership teams. Recommend data-informed strategies for content planning, SEO, and public relations alignment to strengthen the credit union's online presence.
Required Qualifications
- Bachelor's degree in marketing, communications, business analytics, public relations, data analytics, or equivalent career experience
- Four years of experience in marketing, social media, public relations, reputation management, member experience, business analysis, or a related field
- Experience analyzing review data, social media metrics, sentiment, customer feedback, or digital performance indicators
- Ability to create clear reports, dashboards, summaries, and recommendations for cross-functional stakeholders
Desired Qualifications
- Familiarity with online review platforms, social listening tools, Google Business Profiles, social media platforms, or reputation management software
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