Online marketing & Performance Marketing Specialist (HYBRID)
HybridLagos, Lagos, Nigeria
Job Summary
Design and execute comprehensive digital and social media strategies aligned with TDL's goals, defining target audiences and setting measurable KPIs. Create, curate, and schedule high-quality content across LinkedIn, Instagram, X, and Facebook while ensuring consistent brand tone. Plan and manage paid digital campaigns including social media and Google Ads, then track key metrics to generate insights-driven reports. Manage community interactions and coordinate digital promotions to build audience loyalty. Collaborate closely with HR and the Commercial team to ensure aligned messaging and smooth campaign rollouts. Requires minimum two years of hands-on experience in social media management and digital marketing.
Required Qualifications
- Minimum of 2 years' hands-on experience in social media management and digital marketing
- Strong content creation abilities, including copywriting, basic design, and video editing
- Proficiency with digital ad platforms (e.g., Meta Ads Manager, Google Ads) and analytics tools (e.g., Google Analytics)
- Excellent communication, organizational, and project management skills
Desired Qualifications
- Experience in HR, recruitment, or professional services
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