Online Marketing Manager - Website & SEO
HybridMunchen, Bavaria, Federal Republic of Germany
Job Summary
Analyze clients' digital presence holistically and develop prioritized action plans focused on attracting target patients. Execute cross-channel strategies by integrating website optimization, organic visibility, and paid channels to drive revenue. Manage technical SEO tasks including crawling, indexing, and Core Web Vitals while optimizing content for search engines and GEO. Design and refine landing pages to convert visitors into patients, proactively identifying technical and content weaknesses. Act as a strategic partner to Customer Success Managers by planning initiatives and delivering measurable results. Leverage deep industry knowledge in healthcare marketing to ensure all efforts align with client goals.
Required Qualifications
- mindestens 3 Jahre Erfahrung im Online Marketing
- Abgeschlossenes Studium im Bereich Marketing, Kommunikation, BWL oder eine vergleichbare Qualifikation
- Starkes Know-how in SEO und GEO
- technischer Website-Optimierung
- Content
- Sehr gute Deutschkenntnisse in Wort und Schrift
- Eigenverantwortung
- Drive
- Umsetzungsstärke
Desired Qualifications
- Erfahrung im Agenturumfeld
- Erfahrungen mit Google Ads
- Erfahrung im Gesundheits- oder Medizinbereich
- Kenntnis von Arztpraxen und Kliniken als Kunden
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