Omnichannel Media Manager
$80,000–$95,000 year
HybridHamilton, Ontario, Canada
Job Summary
Own the planning, execution, optimization, and reporting of integrated paid media campaigns across a portfolio of clients in pharma, healthcare, and consumer sectors. Develop omnichannel media recommendations and manage audience strategy, budgets, and bidding for channels including Google Ads, Meta, LinkedIn, TikTok, and programmatic. Continuously optimize campaigns against KPIs, build performance dashboards, and present strategic insights to clients and internal teams. Report to the Director of Omnichannel Media, partnering with Strategists, Analysts, and Creative to solve business challenges through data-driven decision-making. This role requires 4–7 years of agency experience and offers a salary of $80,000–$95,000 CAD with hybrid flexibility in Hamilton, Ontario.
Required Qualifications
- 4–7 years of experience developing and managing integrated paid media campaigns within an agency or performance marketing environment
- Experience managing campaigns across multiple paid media channels, with deep expertise in major platforms such as Google Ads, Meta, LinkedIn, TikTok, Programmatic, or Retail Media
- Strong understanding of audience strategy, attribution, campaign optimization, full-funnel marketing, and media planning
- Hands-on experience with GA4, campaign tracking, reporting platforms, and marketing analytics
- Proven ability to translate campaign performance into clear business insights and strategic recommendations
- Confidence in presenting campaign performance and recommendations to clients and senior stakeholders
- Strong commercial awareness, balancing campaign performance with client objectives, budgets, and long-term partnership growth
- Comfortable making recommendations, testing new ideas, and challenging assumptions, while remaining open to changing direction when supported by data
- Highly organized, accountable, and comfortable managing multiple priorities in a fast-paced agency environment
- A genuine curiosity for learning, experimenting, and continually improving both campaign performance and team capability
- 2 days per week in the office, with the remainder remote
Desired Qualifications
- Experience managing high-budget eCommerce or lead generation campaigns
- Experience working within healthcare, pharmaceutical, financial services, or other regulated industries
- Experience with Performance Max, Retail Media, Programmatic buying, CRM integrations, or Marketing Mix Modelling (MMM)
- Current Google Ads, Meta, or other platform certifications
- Experience mentoring junior team members or contributing to media best practices
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