新渠道经理(O2O)
On-siteShanghai, Shanghai, China
Job Summary
Formulate and optimize O2O channel business strategies, integrating online platforms with offline stores to boost market coverage and share. Conduct deep market trend analysis, competitor research, and consumer behavior studies to inform product selection and target audience insights. Collaborate with cross-functional teams to execute marketing activities, enhance online conversion rates, and manage resource investment efficiency. Establish annual and phased KPIs, monitor achievement rates, and drive business growth alongside regional partners. Manage multiple stakeholders while expanding online ND/TDP channels and designing operational content for brand exposure. Requires 5+ years in FMCG sales and 3+ years in trade marketing with O2O experience. Full-time regular role based in Shanghai.
Required Qualifications
- Bachelor's degree or above
- 5+ years sales experience in a well-known FMCG company
- 3+ years trade marketing experience
- O2O experience preferred
- Strong business planning and communication skills
- Ability to manage multiple stakeholders
- Strong learning ability
- Self-motivated
- Results-driven
- Strong data analysis and expression skills
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