NIL Partnership Solutions Manager - Oklahoma State University
On-siteStillwater, Oklahoma, United States
Job Summary
Lead the day-to-day activation of Name, Image, and Likeness partnerships for a portfolio of brands, managing campaign execution, compliance, and fulfillment. Serve as the primary liaison between partners, student-athletes, and university stakeholders to coordinate integrated marketing across digital, social, and in-venue platforms. Manage all logistics including athlete coordination, content approvals, deliverable tracking, and payment processing to ensure flawless execution. Collaborate with creative, digital, and compliance teams to develop concepts, craft proposals, and translate brand objectives into student-athlete activations. Lead recaps, performance reporting, and renewal discussions while mentoring junior staff on campaign execution and industry best practices. Represent the property at partner meetings and university events, ensuring all activities align with contractual obligations and NCAA/state legislation.
Required Qualifications
- 6+ years of experience in sponsorship activation, NIL partnerships, influencer marketing, account management, or event marketing—preferably in sports or entertainment
- Demonstrated ability to manage complex NIL and sponsorship projects independently
- Strong communication, organization, and project management skills across different stakeholder groups
- Proven success in executing athlete-driven or influencer-style campaigns
- Experience interpreting NIL contracts and managing deliverables across digital, social, experiential, and in-venue assets
- High attention to detail and accountability for results
- Proficiency in Microsoft Office and other planning or CRM tools
- Ability to work evenings/weekends as needed for game days, NIL activations, and events
Desired Qualifications
- Bachelor's degree in marketing, communications, sports management, or a related field
- Knowledge of the multimedia rights landscape in collegiate athletics
- Experience mentoring junior team members or overseeing activation processes
- Understanding digital and social media best practices within NIL and influencer marketing
- Experience developing or supporting content strategies for social media, with a clear sense of what drives engagement across different platforms
- Familiarity with creative production elements such as graphic design, motion graphics, photography, and social storytelling
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