NIL Partnership Solutions Manager - Oklahoma State University
On-siteStillwater, Oklahoma, United States
Job Summary
Lead the activation of Name, Image, and Likeness campaigns for a portfolio of partners, managing execution, compliance, and fulfillment from athlete coordination to payment processing. Serve as the primary liaison between brands, student-athletes, and university stakeholders to develop creative concepts and craft compelling proposals. Collaborate with creative, digital, and compliance teams to ensure campaigns are engaging and strategically aligned, while leading recaps, performance reporting, and renewal discussions. Mentor junior staff on industry best practices and represent the property at partner meetings and university events. Ensure all activities align with Learfield's brand, contractual obligations, and NCAA/state legislation. Work evenings and weekends as needed for game days and activations.
Required Qualifications
- 6+ years of experience in sponsorship activation, NIL partnerships, influencer marketing, account management, or event marketing—preferably in sports or entertainment
- Demonstrated ability to manage complex NIL and sponsorship projects independently
- Strong communication, organization, and project management skills across different stakeholder groups
- Proven success in executing athlete-driven or influencer-style campaigns
- Experience interpreting NIL contracts and managing deliverables across digital, social, experiential, and in-venue assets
- High attention to detail and accountability for results
- Proficiency in Microsoft Office and other planning or CRM tools
- Ability to work evenings/weekends as needed for game days, NIL activations, and events
Desired Qualifications
- Bachelor's degree in marketing, communications, sports management, or a related field
- Knowledge of the multimedia rights landscape in collegiate athletics
- Experience mentoring junior team members or overseeing activation processes
- Understanding digital and social media best practices within NIL and influencer marketing
- Experience developing or supporting content strategies for social media, with a clear sense of what drives engagement across different platforms
- Familiarity with creative production elements such as graphic design, motion graphics, photography, and social storytelling
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