Newsletters Director
Remote
Job Summary
Develop and execute data-driven newsletter growth strategies aligned with Afar's editorial mission, collaborating with executive stakeholders in editorial, marketing, and sales. Lead headline and subject line development to drive reader engagement and loyalty, while overseeing redesigns and strategy evaluations to maintain high KPIs. Own the editorial roadmap, defining tone, voice, format innovation, and reader value, ensuring stylistic consistency across products. Package and deliver sponsorships with business and sales teams, identifying new growth opportunities through digital trends and consumer insights. Experiment with formats like asynchronous and pop-up newsletters, refine workflows for efficiency, and sign off on monthly content lineups. Manage long-term vision for travel storytelling products while maintaining a high bar for quality and engaging copy.
Required Qualifications
- 2-3 years experience as a newsletter director at a media company
- Exceptional editorial judgement
- Organized and deadline oriented
- Excellent communication skills and a collaborative approach; the ability to build bridges across the organization
- Confidence and experience making data-informed editorial decisions
- Deep interest in and commitment to the newsletter form
- In-depth knowledge of digital analytics tools and a keen understanding of email KPIs
- Ability to clearly articulate and present initiatives to cross-functional teams
- Deep experience in headline and display writing
- Story packaging
- Idea development
- Organizing and developing content calendars
- Attending industry events and meetings
- Sharp line editing, copywriting, story shaping, and packaging skills
- Meticulous attention to detail and grammar
- Ability to manage multiple deadlines simultaneously
- Is comfortable working in a fast-paced, entrepreneurial environment
- Ability to write clear, engaging copy and help others to do the same
- Excellent communication skills
- Must have a passion for travel, and be interested in conceptualizing new and interesting ways to create travel storytelling
Desired Qualifications
- Visual instinct a great plus
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.