New Product Development Marketing Manager
$80,000–$110,000 year
On-site · Reno, Nevada, United States
Job Summary
Own end-to-end marketing delivery for Therm-a-Rest, PackTowl and Varilite product portfolios, including artwork components on the product BOM; develop briefs, timelines and milestones; coordinate cross-functional teams to execute marketing initiatives; support product positioning, naming, and messaging; provide planning and execution support for global sales enablement initiatives and digital workbooks; ensure alignment of product information, messaging, and assets across materials; manage trade shows, events, and sales collateral; act as primary point of contact for Sales intake; oversee packaging, product instructions, and on-product graphics; develop website PDP content and drive asset creation; manage project workflows and collaborate with Product Development, Sales, Operations, and Creative teams; coordinate with external vendors for translations, print, and asset development.
Required Qualifications
- Bachelor’s degree in Marketing, Business, or comparable experience in related field
- 3+ years of experience in product marketing, project management, or related field
- Proven ability to manage multiple projects simultaneously in a fast-paced environment
- Strong project management and organizational skills
- Experience coordinating cross-functional teams and external vendors
- Ability to manage timelines, assets, and deliverables across multiple stakeholders
- Strong written and verbal communication skills
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