NBA Social Content - Meta Lead
$100,000–$120,000 year
HybridSecaucus, New Jersey, United States
Job Summary
Oversee the NBA's Meta platforms publishing strategy, owning content strategy, distribution, and performance across all accounts. Identify and implement new platform features to improve engagement and reach, while developing playbooks and frameworks for Instagram, Facebook, and Threads. Mentor platform publishers by establishing best practices, workflows, and quality standards. Analyze audience behavior and engagement trends to inform optimization efforts, partnering with Content Planning, Creation, and Real-Time Content Command teams to ensure Meta priorities are represented. Present strategy and insights weekly and for tentpole events. Requires 5+ years of experience publishing across social platforms, expert knowledge of Meta products, and deep passion for the NBA. Flexible schedule including days, nights, weekends, and holidays based on the NBA calendar.
Required Qualifications
- 5+ years of experience publishing across social and/or digital platforms
- Knowledge of Meta platforms and content distribution (Facebook, Instagram, Threads, etc.) at an expert level
- Knowledge of the NBA at an expert level
- Excellent understanding of basketball stats and analytics, the rules of the game and the history of the game
- Experience leading the creation of basketball content
- Strong understanding of the NBA's social voice
- Willingness to work a flexible schedule as this position may include working days, nights, weekends, and holidays based on the NBA calendar
- Ability to work on deadline and handle multiple tasks at once with a precise and detail-oriented approach
- Ability to perform in a fast-paced environment while handling critical tasks in a composed and timely manner
- Excellent organizational and project management skills
- Great communication skills and ability execute feedback given
- Must be a team player who can work collaboratively
- Bachelor's Degree in Communications or related field
Desired Qualifications
- Active user of Meta platforms and products (Facebook, Instagram, Threads, etc.)
- Expert on the on-platform features, latest trends and how to create optimized content for these platforms
- Their finger on the pulse of the NBA
- Spends their free time immersing themselves in podcasts, message boards and consuming short and long form content about the NBA
- Passionate about the storylines surrounding its players, coaches, teams, statistics, standings and history of the league
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