National Sales Manager � RiverRun Cabinetry
$80,000–$90,000 year
On-siteHarrisonburg, Virginia, United States
Job Summary
Lead national sales efforts to achieve annual revenue, gross margin, and customer growth targets by developing territory-level sales plans and executing RiverRun's strategic growth objectives. Recruit, evaluate, onboard, and manage independent manufacturers' sales representatives across assigned territories, establishing clear expectations for activity, customer coverage, and results. Drive new dealer acquisition in targeted markets while strengthening relationships with existing dealers through product training, field visits, and consistent follow-up. Monitor market conditions, competitive activity, and industry trends to identify growth opportunities and risks, using CRM tools and sales dashboards to track performance and forecast accuracy. Conduct regular performance reviews with rep groups, hold them accountable for territory growth, and recommend corrective actions or realignment when necessary. Collaborate with customer service, operations, finance, logistics, and product teams to resolve issues and improve the overall dealer experience.
Required Qualifications
- Proven sales leadership experience in cabinetry, building products, home improvement, construction materials, or a related dealer-based channel
- Experience managing independent manufacturers' representatives, rep agencies, distributors, dealers, or other indirect sales channels
- Demonstrated ability to grow revenue through both existing customer development and new account acquisition
- Strong business acumen, including the ability to understand revenue, margin, territory performance, customer profitability, and market opportunity
- Comfortable using CRM systems, sales reports, dashboards, and account data to manage performance and make decisions
- Excellent communication, coaching, negotiation, and relationship-building skills
- Ability to travel regularly to meet with reps, dealers, prospects, and internal teams
- Pre-employment background check, drug test, and physical are required
- All applicants must complete an application at https://www.interchangeco.com/classic-d-llc-employment/ to be considered
Desired Qualifications
- Direct experience selling to kitchen and bath dealers, cabinet dealers, builders, remodelers, distributors, or showroom-based customers
- Familiarity with semi-custom, stock, or mid-market cabinetry product lines
- Experience building a sales process, rep scorecard, territory plan, or dealer growth program
- Prior responsibility for national or multi-state sales coverage
- Experience working in a growth-oriented manufacturing environment
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