National Sales Director (Horeca)
On-siteBangkok, Bangkok, Thailand
Job Summary
Build the overall wine business in Thailand by recruiting, training, and leading a 5-6 person sales team. Develop annual unit and gross-profit plans through market trend analysis, establish sales quotas, and adjust selling prices based on supply, demand, and competitor monitoring. Manage national sales operations by scheduling staff, maintaining sales volume and product mix, and implementing targeted sales strategies across retail, wholesale, and e-commerce channels. Drive adoption of sales automation platforms and report on key KPIs to ensure consistent closed-loop processes between marketing and sales. Report to the General Manager, COO, with support from Japanese management as the client expands its Thailand market penetration.
Required Qualifications
- A minimum of 5+ years' experience in the Wine industry
- Excellent knowledge of Fine wines
- Strong knowledge of Asian markets
- Fluent in English
- Bachelor's degree in Business Administration, Marketing or close related discipline
Desired Qualifications
- preferably the Thai market
- Management experience
- Ability to build a strong Sales team and leading by example, being a mentor
- Young and dynamic male or female
- Excellent written and oral communication skills
- Thai language skills
- any other language
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