National Sales Director - Canada
$157,581–$236,372 year
On-siteToronto, Ontario, Canada or Calgary, Alberta, Canada
Job Summary
Lead national sales strategy across Canada, driving growth in volume, share, and distribution across channels through retailer, distributor, and liquor board partnerships. Build and influence senior relationships with key stakeholders to accelerate business results, while developing commercial plans that align teams around clear priorities, KPIs, and growth targets. Drive innovation and new business development, managing opportunities from concept through execution using reporting, analytics, and market insights to guide decision-making. Requires 15+ years of sales leadership experience in the Canadian consumable, beverage, or CPG industry. Salary range $157,581 - $236,372 CAD.
Required Qualifications
- Bachelor's degree
- 15+ years of sales leadership experience within the Canadian consumable, beverage, or CPG industry
- Proven experience managing retailer relationships, distributor networks, and Canadian liquor boards
- Demonstrated ability to lead in high-growth environments, influence strategy, and drive results through complexity and ambiguity
Desired Qualifications
- Experience leading field sales teams and managing indirect sales organizations
- Background in budgeting, financial planning, or commercial analysis
- Experience launching innovation and managing end-to-end commercialization strategies
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